Twitter is currently basking in glory with the popularity scaling new heights time and again. With the assemblage of millions of users, it is definitely a place worthwhile for businesses to make their presence. Twitter belongs to the large list of social networking websites used for social media optimization or SMO campaigns. Such a campaign is generally carried out when a business seeks voluminous traffic to its website from social networks. These online networks boast a huge base of potential customers that businesses can interact with to find out the response of users to their products or services.
Businesses across the world have coined a novel term known as Twitter marketing. A large number of search engine optimization (SEO) agencies have incorporated this form of marketing into their repertoire of strategies. They are highly adept in undertaking social media optimization campaigns and deliver Twitter marketing services at very nominal prices.
SMO involving Twitter brings out very effective outcomes since it lets businesses to send a message to prospective customers as well as receive a response from them directly. Initially, companies had to conduct months of analysis to find out whether a newly launched product or service was up to the mark or not. Today, you can determine the success rate of your new product or service inside 7 days, thanks to social networks. Twitter as a part of social media optimization supplies you firsthand information from customers quickly. It is much more affordable compared to TV or newspaper advertising. The marketing on Twitter can create awareness among potential consumers regarding your brand name and boost the quality and quantity of traffic to your site.
Many well-known businesses and celebrities are already using Twitter to reach out to their consumers and fans respectively. So, why are you missing out on these huge benefits? Social media optimization is cost-efficient and contributes to your business success. Just hire an expert SEO firm that can plan and execute an effective SMO campaign, specifically focusing on Twitter marketing.
When you register yourself on Twitter for the first time, you will be provided with the alternative to follow twenty people automatically or invite others to follow you. Once the short account creation process is over, you can embark on adding followers to your account and posting tweets. The initial twenty followers is simply a guide for novices to begin with. If you seek social networking in business to promote your product or service, you will need to get twitter followers in huge numbers.
The majority of followers on Twitter will follow anybody who follows them. If you would like to discover users that meet the profile of your potential customers, then you can rely on certain online tools that help you locate these users within your region.
One more technique is to get Twitter followers on the basis of topic. This micro-blogging website offers a list feature that allows users to maintain the accounts followed by them in the lists. The users on Twitter can arrange their lists according to the geographic locations, or categories of identical products or services. All these listings make social networking in business lot easier since you can find suitable followers rapidly. Businesses can go through these lists and make sure that their Twitter account has been included in the applicable list.
If you wish to get Twitter followers, you should tweet keeping the company’s goals and needs in mind. At the time of generating a tweet, you must emphasize the ultimate audience of your offerings, which comprises both the existing and future followers. Rather than simply speaking with them, you must keep them busy in a conversation. Begin the conversation by raising a query that will increase their curiosity and add your product link as well.
Offering free gifts can persuade users to become your followers. When somebody follows you, an automatic notification from Twitter is sent to you. After getting this mail, you can send a message to the individual with a short note and a link to the free gift that can be downloaded. This way, you can boost your social networking in business as well as relationship with followers.
The sphere of the Internet is firmly under the grip of voluminous spams circulating in one form or the other. And, if you believe that Twitter is immune from these junks, you are as wrong as two left shoes since this social networking website is also flooded with those maddening spams that you denounce very much. Although you cannot prevent their invasion into the domain of Twitter, you can certainly follow the tips mentioned underneath to protect yourself against spam tweets.
Hashtags are widely used by spammers on Twitter. These people enjoy filling their tweets with abundant hashtags. If it is a spam tweet, it is likely to have two, three, or more number of these tags. Some more intelligent spammers even choose the trending topics on Twitter to insert their much-loved hashtags. Their major objective is to draw utmost attention and these tags are the most excellent means to do so. Hence, if you come across such unnecessary and impertinent hashtag-filled tweets in the future, do not just attempt clicking them because they are nothing but spams.
Spammers also create dummy or fake accounts, but make them appear as authentic as any real account. They give a complete appearance to these accounts by adding a perfect bio section and an apt avatar in order to produce an impression of being real, thereby misleading you entirely. To recognize these fake accounts, you need to act smartly by not clicking any link from an unknown an untrustworthy account.
In most cases, spammers disguise spyware or malware in their spam tweets. The best way is to avoid clicking any link if it is from any unknown Twitter user. If you’re unable to suppress the temptation of viewing and clicking them on certain occasions, it is recommended that you resort to quite a few third-party tools that allow you see a preview of the links present in the tweets. At this moment, even Twitter offers this preview facility to its users.
In addition, check how long the accounts are active on Twitter. Like all other sites, this social networking website is also keeping spammers away by removing spam accounts quickly. It means that newer accounts are likely to be spam accounts, so steer clear of these accounts completely or observe them for some time before following them.
Twitter is undoubtedly a very handy promotional tool for businesses. However, it can, at the same time, create confusion and waste precious time if not utilized in the right manner. Optimum utilization of Twitter depends upon organized usage of other tools, pertinent targeted content, a systematic thinking, and a consistent disposition to work efficiently.
Since Twitter is now the part and parcel of our day-to-day lives, it is a matter of utter curiosity to witness how the use of this micro-blogging site transforms. Apart from the prominent consumer brands, other businesses and corporate houses are finding it difficult to capture the attention of the targeted audience. For all these organizations, marketing on Twitter should come in handy to boost the reputation and the main reasons are mentioned underneath.
Twitter provides equal opportunities to both small and large businesses. A local retail store can very much compete with a big retail chain on its platform. You can develop an expertise and a huge pool of potential customers via word of mouth, which is the gist of Twitter.
Since the platform functions in real time and offers mounting flexibility in terms of technology, your intended audience would always contact and receive instant response from your end. There is no need to own a computer because you can make use of your phone to update your Twitter status through text, email or apps featuring well-known platforms such as TweetDeck and Hootsuite.
Quick development in functionality signifies that you can now keep a close watch on trends, discussions and various other issues. With the help of Twitter, you can fully understand the tastes and preferences of your prospective customers and accordingly make changes to your products, services, or marketing strategies. You can also discover the loyal customers in your audience and build potent and long-lasting relationships with them.
So, when used in the correct manner, Twitter can significantly contribute to your enhanced reputation with more and more users showing keen interest in your offerings.
When the term “social media” is used, it generally refers to all those websites and web-based applications that facilitate social networking. The list of social media websites is getting longer with the each passing day. However, Twitter is one site that has set new benchmarks for social networking by bringing in newfangled features, not known before its inception. Businesses, especially those limited in size, benefit a lot using Twitter as a principal social media tool. The impact of this micro-blogging site is profound and attributed to the following:
Although some kind of conversation takes places on blogs, Facebook, or any other social media websites, the conversion on Twitter happens to be much wider, which is not achieved on any other platform. It is basically one-to-many communication with blogs or one-to-one communication with Facebook. However, the scenario is completely different on Twitter where you can find oodles of conversations going on simultaneously and you can effortlessly join one or create a new one to be quickly joined by others in large numbers. Hence, there is absolute liberty in conversation on Twitter.
Twitter is a grand platform to promote your social bookmarking posts. Every moment, plenty of users can be seen here seeking help in the form of votes for their submissions at Digg, StumbleUpon, or others. Using Twitter, you can get a clear idea of what sites different users are using, and who are going to respond when you seek votes and you can make your own little contribution by voting for their submissions as well.
It is no secret that you can send a tweet adding a link to your most recent blog entry. According to lots of Twitter users, tweets are much more effective than RSS feeds to find high-quality content. That’s not all! You can also use Twitter to collect some fabulous blog topics. Just look around for other posts and try to elaborate them further, obtain ideas from your conversation with other fellow users, and explore new authors to add them to your reader feed.
Twitter has a lot to offer than just sending out text. It can really empower small business owners in the form of a free promotional tool that has across-the-board impact.
In the world of internet, one of the most successful trends in recent times ought to be Twitter. It is essentially a micro blogging web portal wherein one can send and read small messages (140 characters to be precise), which are known as tweets. This is an entirely free web social marketing web site which has great potential and can help you in more ways than one.
The limitation of tweets to 140 characters do not render them less powerful as one can integrate text, links, images, videos and almost anything and can use a link shortener to shorten the link and send it to his/ her followers.
Oh wait! You do not understand the term followers. Actually in twitter, you follow people and people follow you. The people who follow you are known as followers. And the people whom you follow is tagged under a link following. Because of it’s to the point nature, twitter is widely renowned to be a hassle free and effective social networking medium.
It should not come to you as a surprise if you find a large chunk of the populaces from all across the globe hooked to twitter. It is admissive that twitter is very much addictive. Yet another major benefit of twitter is that you can directly access twitter from the world wide web or can use third party applications such as tweet deck (desktop application), echofone and chromed bird (browser embedded), and can even tweet through SMS.
If you haven’t yet joined the bandwagon, it is high time you do so. There are various features embedded in the twitter which will go a long way in helping your business target the right type of audience. It is also imperative to know that twitter has come up with a newer version which is pretty more flexible than the older version.
Major search engine like Google indexes tweets fast and one can hope to feature in real time search results if he/ she is active in the twitter. This powerful platform has far fledged consequences whose magnitude and depth can only be understood, if only you plunge into it and actively use it to its max potential.
With the passing of June 2011, the number of tweets on Twitter has reached the staggering 200 million a day. If we’ll take into account Twitter’s growth rate in previous years, the number of tweets sent by users per day in January 2009 stood at 2 million, while the same number was 65 million a year ago (courtesy: Twitter blog).
For a clearer point of view, the amount of tweets produced by the entire world in a single day can be equated with a 10 million-page book. Reading such voluminous text would consume over 31 years. Thus, these interesting figures speak volume of the matchless popularity of Twitter among people, irrespective of their age, gender, profession, social status and so on. This micro blogging site is indeed a trendsetter in the web world.
Two hundred tweets a day means one billion tweets are sent by users every five days. What do these tweets contain? They contain everything relating to every subject you can imagine, ranging from the happenings in the field of science, health and education to politics, sports, fashion, and showbiz industry. Using Twitter can help people reunify with their kith and kin, create social awareness on burning issues, discover newly launched boutiques in your vicinity, or generate potential customers for your business through effective promotion; so such is the impact of Twitter on our day-to-day lives nowadays.
Trending topics on Twitter usually signify the most referred words or phrases being posted by users over a specific time period. Though these may be controversial, this can prove to be an excellent way to notice which topics are hot and the listing is frequently regarded as a preface to what the majority of print and electronic media will be covering. And, some of the trending topics for the first six months of 2011 are AH1N1 (Swine Flu), Cairo, Mubarak, #payforjapan, Fukushima, William & Kate, Gadafi, Rebecca Black, Charlie Sheen, Tom & Jerry, etc.
Twitter’s 200 million tweets a day will soon become history as the figure will certainly be overhauled in the coming years, thanks to the thumping march of Twitter.
As oodles of brand names find it hard to master Twitter viral marketing, you might naturally think that it is absolutely impractical. However, that is not the true picture. You need not go too far to discover quite a few instances where Twitter viral marketing has brought a radical transformation in a specific business. Simply by performing certain things properly, your online business can be noticeable among millions of individuals in a flash and you can subsequently keep doing these marketing techniques that are unbelievably powerful.
In order to be shared all over Twitter to a feasible extent, your tweets must be simple to retweet. Try to keep them brief and uncomplicated along with the link to your intended content reduced to a sensible length. It would be excellent if you make the tweet a little rib-tickling. However, the most essential thing is that the content you are attempting to share is of the highest quality and is viral by nature. Whether it is a hilarious video, a stunning piece of article, or an incredible fact, make certain that your link directs to something that people would enthusiastically like to share.
As soon as you’ve achieved that, it might be worth considering a trending topic to tweet. Check if some topics are already trending on Twitter, which are connected with your link. This is an excellent idea for Twitter viral marketing since the likelihood of users finding your tweet increases if it can be noticed through a trending theme.
After adding the topic in trend to your tweet, you can actively request fellow users to retweet it so as to keep pushing it forward. It all depends on you to imagine whether sufficient people will do it in the beginning and decide whether it is meaningful.
If you conform to these easy steps, you will immediately discover the majority of your content getting amazingly popular via the powerful Twitter viral marketing. Instead of committing yourself to daylong business promotion using mindless techniques, do viral marketing on Twitter for a few hours for more noteworthy results.
Since its launching on July 2006, Twitter has brought radical changes in the world of Internet. It has now more than 200 million users, comprising people from all walks of life. However, celebrities have contributed immensely to its overwhelming popularity and the expansion of its network.
This microblogging social network is currently used as a powerful promotional tool to publicize your business or website. One of the major things that make Twitter the most sought after is its character limit, which is fixed at 140 characters. This signifies that each and every post of the user can’t surpass 140 characters, including letters, numbers, and symbols. Even spaces are counted as characters. Though some people may consider it an impediment to writing their tweets, this character limit definitely has a reason behind it.
The 140-character limit forces users to explore diverse means of expressing their ideas, thereby enhancing their editing and writing abilities. It also gives a boost their lexicon since they make use of shorter and unusual words to contract what they would generally state in many more words to accomplish the same outcome.
One more thing to look at regarding the Twitter character limit is that the same restriction is applicable to all diverse languages. Twitter is not solely operated in the USA and this is a global website; however, other languages can make better use of the same character limit and convey their views more effectively. A burning example is the Chinese language. So, it is worth considering that how Twitter is utilized by other languages and cultures.
The character limit is what distinguishes Twitter from other social networking websites and gives it its present status. Certainly, there might be instants when you may find yourself in a tricky situation and utterly necessitate a small number of more characters, but in case you extend the Twitter character limit like certain individuals have campaigned for, it will begin to lose its identity and the very feature that makes it exceptional.
Twitter is one of the popular social networking sites with an enormous online community to offer. When you advertise on Twitter, you will be able to interact with its wide community members who talk about everything in this planet. Hence, you are gaining an access to the members and enhancing your business identity throughout the world. Individuals make money with Twitter as well. One aspect that is beneficial with Twitter is the ease of the entire process. Your everyday or even weekly activities such as following and re-tweeting pay off with numerous followers. In this way, you are beginning to interact and form a network of your own. You will be able to identify your target audience. As cited earlier, members on Twitter discuss virtually everything in this world, both favorable and unfavorable experiences. They normally share their thoughts, what they need and what they yearn for. Due to this, you can choose your target market and interact with them more by sending a personal reply. When you advertise on Twitter, you obtain essential pieces of news and information on the type of your competition. Similar to you, there are other social media services probably promoting under the same segment you are in. You can have an idea of what they are presently carrying out. Knowing the level of your competition provides you with an idea on how to enhance your product or service to make it more attractive to your audience and prospective market. Interaction with followers or transmission of views and opinions is very straightforward. Marketers love to advertise on Twitter because of the ease of promoting to their followers. Your followers will subsequently re-tweet it to their own followers, thus extending to a bigger community. This smooth flow of communication boosts your prospects of giving a brand identity to your product and yielding revenues for your business. Simply put, you can make money with Twitter through voluminous traffic to your website. Twitter can strengthen your promotional campaign and heighten your business yield.