How Often Do You Use Location Intelligence Software Apps?

Written by Twitter Secrets on . Posted in Demographic reporting, Manipulation of imagery, Marketing analytics services

This weekend of Thanksgiving travel was one for the books. As thousands of flights were cancelled over the weekend after a serious winter storm hit much of the midwest, there were many drivers who were battling dangerous and slow moving highways and interstates. For people who had to get home for Monday work, for instance, there were drivers who were limited to a 20 mile an hour rate as the navigated routes through Missouri, Iowa, Kansas, and Oklahoma. In the midst of all of the families who were traveling back home, there were also college students who were attempting to return to campus. For those anxious parents who were waiting back home while those college students were driving, the use of location intelligence solutions serves as a great resource.

With the use of geospatial analysis software and other kinds of spatial data platforms, it is interesting to examine all of the ways that these technologies are used. Parents keep track of college age children and college friends keep track of each other. For some, the main reason that these resources are used is to find the phone itself when it has been misplaced. We do indeed have a great way to make sure that we keep track of the people who we care about the most.

Many Industries Continue to Expand Their Use of Location Intelligence Solutions
With the use of the Internet of Things we are able to connect with more and more devices. Referring to devices other than computers that are connected to the Internet that can send and receive data, the term the Internet of Things has been around for more than 15 years, although it only began gaining wide popularity more recently. Consider some of these other facts and figures about the other ways that location software has impacted many parts of our lives:

  • A GPS receiver can determine the current time to within 100 billionths of a second.
  • The population of the world will grow by 50% in the next 40 years to more than 9 billion from about 6.5 billion now. This is a significantly larger number of people who could use these geospatial technologies.
  • Among the more than 30 GPS satellites that are available, there are always at least 24 active GPS satellites circling Earth at any time.
  • Although only a third of them will be successfully filled, the research company Gartner suggests that there will be 4.4 million big data jobs available in the next two years.
  • More than 50% of all respondents across all industries say location intelligence is critically or very important to their business planning, according to a February 2014 global business survey by Dresner Advisory Services.
  • The Geospatial industry generated $73 billion in revenue in the year 2011 and helped to generate $1.6 trillion in revenue for the rest of the economy of the U.S.

The use of location intelligence solutions continue to expand, from the constant use of phones by consumers to the many ways that marketers help connect consumers to buyers.

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