With more than 500 million registered users, including 100 million from the United States alone, Twitter has become an intensely popular social media machine. In fact, if it were a country, it would be the planet’s 12th largest. As a result, it is a great tool for businesses looking to build a stronger web presence that helps them attract online shoppers and expand. But doing so is not always easy, and many owners and managers who are not able to afford marketing professionals wil have to find some helpful business Twitter tips. Fortunately, there are lots of Twitter tips for beginners that can help businesses gain followers on the site.
Create Interesting Tweets
Funny and witty Tweets will always stand out. While it can be a good idea to share business-related links and information, one of the most important tips for Twitter users is to create Tweets that people actually want to read. Funny and creative posts will encourage more users to follow an account, and help businesses get in touch with them.
Though some Twitter users overlook it, having an interesting profile picture and background can make a big difference. Before ever looking at a Tweet, users will see the picture that a business uses, so having an interesting one is a good idea. They can be informative or silly, but customizing is vital to standing out. In addition, using the entire 160 character bio to give potential followers a better expectation of what they will see is always helpful.
After learning how to customize and write great Tweets that help them earn followers, businesses will have to figure out how to engage with other Twitter users. Doing so is relatively simple, although it might be a bit tedious. Responding to Tweets or ReTweeting something from a fan is always a good idea. It can help potential customers feel comfortable enough to make their first purchase and previous customers become more loyal to a specific brand.
Join the Industry Community
One of the advantages of Twitter is that it can help a business establish itself as an authority as a certain field. While educated, well-developed Tweets are necessary, following and interacting with other experts in the field can also help. Conversing with the right people is one of the most helpful Twitter tips for beginners because it allows businesses to establish themselves as important members of an industry and earn the trust of consumers.
In reality, there are dozens of different Twitter tips for beginners that owners or managers could use. Because everyone is unique, there might not be one particular set that works for everyone, but taking the time to do a bit of research and try out a few different things can be highly beneficial in the long run.
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