At this point, it seems like a no-brainer that every business should have a website. But that doesn’t just mean slapping up a web page with your business’ logo, contact information and calling it a day. Unfortunately, that’s not how the internet works. In many ways, a website is like a tree in the forest. And as the old adage goes, if no one is in the forest when the tree falls, does it even make a sound? Does it matter? Similarly, a website without certain key components might as well not even exist online, for it is lost in a sea of millions of other sites just like it, trying even harder to be visible.
Luckily, it’s not hard to make your business’ website a practical success. Here are three things that every business’ website needs:
Is your website fully optimized? Short for search engine optimization, SEO is a search engine marketing strategy that utilize a multitude of strategies that ultimately allow your website to rank on search engine pages. This often includes a combination of keyword analysis, content strategy, and web design. SEO makes it so people can actually find your website.
When a potential customer or random web surfer visits your site, what do they see? According to statistics, a website visitor will only give a site about 10 seconds before they either become engaged or get the heck outta dodge. So what makes a visitor want to stay on your page? The answer is simple and complicated all at once: web design. A business’ web design should be attractive yet simple, with a clear display of the business’ industry, aims and purposes, as well as contact information in clear display. The website should also be optimized for mobile devices and tablets.
Have you ever heard the phrase “content is king?” Well, it’s a little corny and outdated, but it does hold some important truths. Content may not be king, but it’s essential enough to help not only retain customer loyalty, but to establish your business and brand as an authority on your industry. Your website should have a blog that releases regular, fresh and unique content. The content should be optimized, utilizing SEO stratgies. See more.
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