Archive for June, 2013
Did you know that there are three times more web pages than people alive on Earth? That is a lot of information online. Many businesses seek to increase the number of pages they have on their sites or about their sites, in order to climb higher in search rankings that are partially based on the amount of content and assumed relevancy. The more pages and information you have listed, the more people are statistically likely to click on your page. It is no surprise that 40 percent of US businesses have company blogs on their website. Blogs help to drive site traffic, as well as search engine rankings.
Getting people to come to your website is only the first step. The next step is retaining them, and turning users into customers. Good Cincinnati web design is integral to this process. In the past, many businesses thought it was enough to simply have any sort of website, so long as it displayed the necessary information about their products or services. At one point, this was probably enough to be competitive since many businesses lacked websites for comparison. Today, however, most companies not only have websites, but are actively engaging with them and seeking to improve them in order to maintain an online edge.
Even for local businesses, this is important. Not only are 20 percent of online searches for local good and services, but experts estimate that online retail will continue to grow over the next several years, making this a good opportunity for expansion. Quality Cincinnati web design is likely to pay for itself many times over.
Cincinnati web design is important for these reasons. Good web design should be visually appealing and easy to navigate. A lot of people less familiar with current trends in websites assume that people are more likely to pay attention if their site has flashy graphics and words in multiple fonts and colors. However, this is the opposite of the truth. Websites like this look unprofessional and are clearly created by someone without experiences doing Cincinnati web design.
Keep in mind that a good web designer cincinnati will come at a price, as their services are in high demand. If you try to save money by paying half the usual price to a college student, your site will almost definitely be half as professional as it should be. Hire someone with experience doing Cincinnati web design. If you would not skimp on creating a beautiful storefront, do not go cheap when it comes to investing in an interactive, visually appealing storefront online.