Archive for August, 2011
Twitter is currently basking in glory with the popularity scaling new heights time and again. With the assemblage of millions of users, it is definitely a place worthwhile for businesses to make their presence. Twitter belongs to the large list of social networking websites used for social media optimization or SMO campaigns. Such a campaign is generally carried out when a business seeks voluminous traffic to its website from social networks. These online networks boast a huge base of potential customers that businesses can interact with to find out the response of users to their products or services.
Businesses across the world have coined a novel term known as Twitter marketing. A large number of search engine optimization (SEO) agencies have incorporated this form of marketing into their repertoire of strategies. They are highly adept in undertaking social media optimization campaigns and deliver Twitter marketing services at very nominal prices.
SMO involving Twitter brings out very effective outcomes since it lets businesses to send a message to prospective customers as well as receive a response from them directly. Initially, companies had to conduct months of analysis to find out whether a newly launched product or service was up to the mark or not. Today, you can determine the success rate of your new product or service inside 7 days, thanks to social networks. Twitter as a part of social media optimization supplies you firsthand information from customers quickly. It is much more affordable compared to TV or newspaper advertising. The marketing on Twitter can create awareness among potential consumers regarding your brand name and boost the quality and quantity of traffic to your site.
Many well-known businesses and celebrities are already using Twitter to reach out to their consumers and fans respectively. So, why are you missing out on these huge benefits? Social media optimization is cost-efficient and contributes to your business success. Just hire an expert SEO firm that can plan and execute an effective SMO campaign, specifically focusing on Twitter marketing.
When you register yourself on Twitter for the first time, you will be provided with the alternative to follow twenty people automatically or invite others to follow you. Once the short account creation process is over, you can embark on adding followers to your account and posting tweets. The initial twenty followers is simply a guide for novices to begin with. If you seek social networking in business to promote your product or service, you will need to get twitter followers in huge numbers.
The majority of followers on Twitter will follow anybody who follows them. If you would like to discover users that meet the profile of your potential customers, then you can rely on certain online tools that help you locate these users within your region.
One more technique is to get Twitter followers on the basis of topic. This micro-blogging website offers a list feature that allows users to maintain the accounts followed by them in the lists. The users on Twitter can arrange their lists according to the geographic locations, or categories of identical products or services. All these listings make social networking in business lot easier since you can find suitable followers rapidly. Businesses can go through these lists and make sure that their Twitter account has been included in the applicable list.
If you wish to get Twitter followers, you should tweet keeping the company’s goals and needs in mind. At the time of generating a tweet, you must emphasize the ultimate audience of your offerings, which comprises both the existing and future followers. Rather than simply speaking with them, you must keep them busy in a conversation. Begin the conversation by raising a query that will increase their curiosity and add your product link as well.
Offering free gifts can persuade users to become your followers. When somebody follows you, an automatic notification from Twitter is sent to you. After getting this mail, you can send a message to the individual with a short note and a link to the free gift that can be downloaded. This way, you can boost your social networking in business as well as relationship with followers.
The sphere of the Internet is firmly under the grip of voluminous spams circulating in one form or the other. And, if you believe that Twitter is immune from these junks, you are as wrong as two left shoes since this social networking website is also flooded with those maddening spams that you denounce very much. Although you cannot prevent their invasion into the domain of Twitter, you can certainly follow the tips mentioned underneath to protect yourself against spam tweets.
Hashtags are widely used by spammers on Twitter. These people enjoy filling their tweets with abundant hashtags. If it is a spam tweet, it is likely to have two, three, or more number of these tags. Some more intelligent spammers even choose the trending topics on Twitter to insert their much-loved hashtags. Their major objective is to draw utmost attention and these tags are the most excellent means to do so. Hence, if you come across such unnecessary and impertinent hashtag-filled tweets in the future, do not just attempt clicking them because they are nothing but spams.
Spammers also create dummy or fake accounts, but make them appear as authentic as any real account. They give a complete appearance to these accounts by adding a perfect bio section and an apt avatar in order to produce an impression of being real, thereby misleading you entirely. To recognize these fake accounts, you need to act smartly by not clicking any link from an unknown an untrustworthy account.
In most cases, spammers disguise spyware or malware in their spam tweets. The best way is to avoid clicking any link if it is from any unknown Twitter user. If you’re unable to suppress the temptation of viewing and clicking them on certain occasions, it is recommended that you resort to quite a few third-party tools that allow you see a preview of the links present in the tweets. At this moment, even Twitter offers this preview facility to its users.
In addition, check how long the accounts are active on Twitter. Like all other sites, this social networking website is also keeping spammers away by removing spam accounts quickly. It means that newer accounts are likely to be spam accounts, so steer clear of these accounts completely or observe them for some time before following them.
Twitter is undoubtedly a very handy promotional tool for businesses. However, it can, at the same time, create confusion and waste precious time if not utilized in the right manner. Optimum utilization of Twitter depends upon organized usage of other tools, pertinent targeted content, a systematic thinking, and a consistent disposition to work efficiently.
Since Twitter is now the part and parcel of our day-to-day lives, it is a matter of utter curiosity to witness how the use of this micro-blogging site transforms. Apart from the prominent consumer brands, other businesses and corporate houses are finding it difficult to capture the attention of the targeted audience. For all these organizations, marketing on Twitter should come in handy to boost the reputation and the main reasons are mentioned underneath.
Twitter provides equal opportunities to both small and large businesses. A local retail store can very much compete with a big retail chain on its platform. You can develop an expertise and a huge pool of potential customers via word of mouth, which is the gist of Twitter.
Since the platform functions in real time and offers mounting flexibility in terms of technology, your intended audience would always contact and receive instant response from your end. There is no need to own a computer because you can make use of your phone to update your Twitter status through text, email or apps featuring well-known platforms such as TweetDeck and Hootsuite.
Quick development in functionality signifies that you can now keep a close watch on trends, discussions and various other issues. With the help of Twitter, you can fully understand the tastes and preferences of your prospective customers and accordingly make changes to your products, services, or marketing strategies. You can also discover the loyal customers in your audience and build potent and long-lasting relationships with them.
So, when used in the correct manner, Twitter can significantly contribute to your enhanced reputation with more and more users showing keen interest in your offerings.