Archive for February, 2011
A first look at the web site of twitter and you are sure to be confused as to where to go about starting off. Twitter is essentially a free social networking web portal which is also renowned as for its micro blogging service. The buzz surrounding twitter lives up to its hype of being extremely productive and instantaneous.
The unprecedented success of twitter can be gauged from the very fact that name any celebrity and you are sure to find him/ her on twitter and can go through their time line instantly. There are no friends in here like other social networking web portals such as facebook, orkut, linkedin or myspace; instead, it has a unique approach of followers and following. You follow people whose tweets will appear on your time line and you will be followed by people who wish to see your tweets in their time line.
Twitter can immensely help companies build a solid brand image and approach their targeted audience in a very fun and reciprocal manner. Twitter is a very powerful web portal with hassle free features which are very easy to use and along with the unproblematic navigation features; it is just a mere cakewalk before you have hundreds of followers.
Apart from the public tweets, twitter users can also send DMs (direct messages), which are not shown on public time line. Since this website does not promote brands in form of advertisements, people can interact with their company’s twitter profile to clear their quandaries and predicaments. The domain in the twitter is often referred to as twitterverse by its users and lives up to the name.
Twitter can help businesses in more ways than one by assisting it build up a sturdy brand image, directly reach out to its customers, search for potential customers easily, and escalate its brand relevance and a lot more. The communication part which is reciprocal helps online business entities to stand out from the crowd. It also proffers corporations a chance to show its loyalty towards their customers. Thus twitter can be said as an integral part of online marketing.